THE GOOGLE STORY

Not since Gutenberg invented the modern printing press more than 500 years ago, making books and scientific tomes affordable and widely available to the masses, has any new invention empowered individuals, and transformed access to information, as profoundly as Google. With its colorful, childlike logo set against a background of pure white, Google's magical ability to produce speedy, relevant responses to queries hundreds of millions of times daily has changed the way people find information and stay abreast of the news. Woven into the fabric of daily life, Google has seemingly overnight become indispensable. Millions of people use it daily in more than 100 languages and have come to regard Google and the Internet as one. The quest for immediate information on anything and everything is satisfied by googling it on a computer or cell phone. Men, women, and children have come to rely so heavily on Google that they cannot imagine how they ever lived without it.Google's transcendent and seemingly human qualities give it special appeal to an amazingly wide range of computer users, from experts to novices, who trust the brand that has become an extension of their brains. That appeal is universal enabling it to overcome differences in culture, language, and geography en route to becoming a global favorite. For a young firm that has not spent